What is SEO? You see him everywhere, you said let me investigate and you encountered this content, right? Let's start the content as soon as possible. Turkey, which is one of the most comprehensive content and what SEO is the welcome to the finest detail describing our content 🙂
What is SEO?
Search Engine Optimization ( SEO ) is the name given to all the work done to make websites perform better in search engines.
SEO is also an abbreviated form of Search Engine Optimization (SEO), the English equivalent of Search Engine Optimization.
It is the process of making continuous improvements to get better rankings on your website's search engine result page ( SERP ). Thanks to SEO, you can increase the performance of your website and reach more visitors.
What is SEO Expansion?
SEO stands for : Search Engine Optimization. The Turkish equivalent of SEO, which is the abbreviation of English words, is Search Engine Optimization. To make a short and clear definition of SEO, it is the work done to increase the websites on the Google search engine and naturally increase the traffic.
Sections
What is SEO (Search Engine Optimization)?
How Search Engines Work
Why Keywords are Important for SEO?
What is Internal Optimization?
How Can I Measure SEO Performance?
How Can I Improve My Business With SEO?
Result
What Does SEO Mean? Ready to Learn? Lets start then!
SEO includes several techniques and strategies that you can use to increase website traffic. Traffic from search engines is also known organically. Visitors are actively seeking what you offer and tend to convert more often.
Being superior to your competitors can be a challenging task, but this is exactly where search engine optimization begins. If you struggle for Google and other search engines to read and understand your content (optimize the website), you can be placed in higher positions on the search results pages. In order for your website to stand out, you first need to know how search engines work in order to learn how to optimize it. I have always compared this event to a game. This game has rules and Google sets these rules. We, the website owners, know these rules and if we play the game according to the rules, we are very unlikely to fail. Are you ready to play the game by the rules now ?
How Search Engines Work
There are many factors that determine the results in the SERP, but among the most important are their relevance, authority and personalization. It features. Understanding these signals and optimizing your site accordingly will benefit your website. It is essential to consider these factors, as Google and other search engines only want to provide their users with the most relevant and competent results. Google is a quality search engine. It has come to these days as it gives its users a quality experience. Whichever website gives this quality experience, it always rewards the website. So if we help Google provide a quality experience, we get the reward in a short time. What is this? To produce quality content, to optimize our website according to the rules, to work for visitors, not for search engines. Also, in some cases, personalization can affect the final result. If an example is required for personalization: location information,
Search engines, especially Google, make changes to the algorithm every year. The aim is to provide more relevant results to researchers. I mentioned above: They make all kinds of improvements and changes to provide a better quality experience. Some changes are large and affect a large number of sites. Others are small and you hardly understand any change in your locations on the results page.
Several important Google updates were made in the past year. You can access these updates from MOZ and similar websites. I will share a detailed content about the algorithms as soon as possible. There is one thing to remember: search engines always try to give the most appropriate links to the information you are looking for.
Why Keywords are Important for SEO?
Keywords are a must for your SEO strategy. Therefore, you should use an analytical approach. First, consider your potential visitor. What kind of search does he want? You cannot optimize your page for hundreds of different terms. That is why we must choose very specific queries and decide what we are optimizing. There are 3 important things to keep in mind: frequency, competition and relevance.
The keyword research process is the relationship between AKH, (Keyword Volume), frequency (the frequency people search for something) and competition (how competitive the market is). AKH helps you find out which potential has the greatest potential among keywords and which one will contribute more to drive more targeted traffic to your site.
While doing AKH research, most of us do not search for the keyword to target. The aim is to include important keywords that describe the content we prepare . This will make us more visible on search engines and contribute more to our targeted keyword.
Let's Examine Our Practical Example:
Let's say you own an e-commerce site that sells mobile phones;
Example 1: User searches for "iphone".
In this word, you may want to be in a good position on the search results pages. This is really a highly sought-after, very competitive keyword. In addition, if we consider that your potential user does not want to buy a new phone, but only searches for some information and to review the pictures, we will find that your search is not related to this, and that this search will not be transformed anyway.
Example 2: The user is searching for “iPhone 7 Plus 128GB Black”.
Now, this is not a long-tail and frequently searched keyword like “iphone”. However, this search is very relevant to your site and it is very likely to be highly competitive and result in conversion. In this word, you can probably have better locations in a shorter time.
Keyword research is one of the most important parts of the SEO process . It's all about what you want to do with conversions or incoming traffic. More traffic or traffic to drive more conversions? Conversion optimization is a very different matter. I will consider this in the future and publish content related to this.
What is Internal Optimization?
As the name suggests, internal optimization is the type of optimization that is related to changes made to the website. It is important to know how your content is shown to users. SERP has a title, a description, and a website URL, and these are the areas you need to improve when you start optimizing your website.
You must enter a unique, descriptive title and description for each page on your website. You should also make sure that you have a clear and intuitive URL structure.
I will not be able to address all aspects, but I needed to rank some high priority factors below:
You should provide fresh, great content relevant to the industry where your website is located.
You should use a unique title and description tag for each page.
You can make an internal link with the targeted anchor text, but do not overdo it here.
Be sure to use the hood labels (H1-H6) properly.
Pay attention to visual optimization, visual URL usage and ALT tag usage.
Make sure you have a mobile friendly website.
You should focus on the fast opening of your website.
You can also check out some design, technical and quality tips. All this can help you improve your ranking and much more.
How Can I Measure My SEO Performance?
There are many different data you can pull from Google Analytics to find out how your site is performing in terms of SEO. When you measure the performance of your SEO efforts, the metrics that can help you figure out whether to go in the right direction are as follows:
Channel Grouping - How does your organic traffic perform compared to other channels like paid search, referral traffic, social media or email marketing?
Average Position - What is the average ranking of your website versus a particular query in SERP?
Clickthrough Rate - What is the impression your website received in a particular query in SERP and its CTR (divided by the total number of clicks) of the related query?
Conversions - How many conversions are there compared to other channels? What is the conversion rate?
Behavior - What is the organic visitors' bounce rate? What is the ratio of page-to-visit per visit and the average stay time on the site?
How Can I Improve My Business With SEO?
Search Engine Marketing (SEM), It can help you find high-performance keywords worth optimizing in terms of return on investment (ROI). Instead of waiting for your organic traffic to increase, you can start an AdWords campaign so you can identify potential words among the keywords you use. Thanks to AdWords, you can also identify the words that convert and focus on these words. Without wasting time, you can increase both your traffic and your income through visitors coming through organic traffic. However, do not find the keywords you are targeting and start SEO studies and definitely do not divide the Adwords budget in these words and do not stop targeting these words. It would be much better to use these two channels together. Good SEO increases the quality score and helps with AdWords campaigns.
Result
SEO is not a 'apply and drop' type business. You should regularly provide your visitors with fresh, unique content. There are many factors that can affect the results. These factors are constantly changing.
I would like to convey important information about the search engine optimization (SEO) process to my dear visitors . I mentioned at the very beginning of my content, but it is worth mentioning again: This is a game. This game has rules and rules are determined by the Google search engine. If you play the game according to the rule, you will be rewarded. This reward would be long term. Also, waiting for results in SEO is one of the biggest mistakes. Be patient and work.
Anything on your mind? You can ask me questions using the comments section immediately. No doubt that I will be happy to answer your questions very quickly. Come on, don't wait.